
World's First Amphibious Ice Cream Truck Jingles Around London (link is external)
London boaters craving a cold treat on a sunny day might not to have to head ashore to find what they seek. The HMS Flake 99 is the world's first amphibious ice cream truck. (link is external)
The truck was commissioned by Cadbury in honor of Britain's National Ice Cream Week and has been driving (sailing?) around the Thames touting its wares. The Flake 99 is named for an ice cream treat and may soon be traveling to vacation beaches or to Venice to bring ice cream cones to gondola-riding lovers.
It's a novel and fun idea, and I don't want to sound like a wet blanket (no pun intended), but...
I can't help thinking that this is just a clever PR campaign by Kraft following its recent hostile takeover of Cadbury. (The Brits are still pissed off about it.)